I want you to imagine you sell apples and oranges.
You have a stall in a small countryside village.
You’ve done alright over the years, so you keep selling what you know: apples and oranges.
Then, slowly, sales start to drop.
You put up posters.
You shout louder about your stall.
You try harder to be seen.
Nothing changes.
Eventually, you knock on villagers’ doors and ask why they’ve stopped buying from you.
To your horror, every single household now has apple and orange trees in their garden. Laden with fruit. More than they can eat.
“It’s fresh, cheap and convenient,” they tell you.
“But we have new problems.”
The fruit rots at the bottom of their gardens.
Their lawns are ruined.
They don’t know what to do with the excess.
And they’d love to grow other fruits, but their soil won’t allow it.
You suddenly realise what to do !
You stop trying to sell apples and oranges.
You start selling pears and blackberries instead.
You buy an apple press and an orange squeezer.
Each week, villagers leave boxes of surplus fruit outside their homes.
You turn it into fresh juice and sell it back to them.
The excess fruit you then sell to suppliers in bulk.
A year later:
- Gardens are restored
- Waste is gone
- And your juice is famous in neighbouring villages!!
Business is thriving again .
The market changed and it felt like a massive threat.
But that threat created a new problem.
Ask yourself the following 4 questions:
- What is the “rotting fruit in the garden” problem that this current threat creates?
- How can I adapt and pivot my services to solve this problem?
- What else am I missing that this market wants right now?
- What does the market data tell me about what people want?
And if you want to know what your market wants right now that AI can’t provide, it’s execution. If you’re not sure what I mean, start reading some Reddit Q&A forums and take a look at the real, everyday problems they’re asking for support with in nutrition and health. It’s eye opening. And you have a massive part to play.