Yes, it’s true – you need some kind of engaged audience or email list to start to sell online courses or group programmes and even your 1:1 services. You also need some kind of audience to be able to find out what they actually want. That’s how I created the perfect Lead Magnet as I’ve recently been telling you about: I asked my audience.
“But what if I don’t have an audience yet?” you might think.
The easiest place to start? A small community. This could be as simple as some friends, family and old work colleagues or other parents that you see regularly. A small group of like-minded people with similar health interests you can bring together informally or socially in person.
It’s easy to think you need a big audience first.
Your small, like-minded community can even bring you new clients or be the start of your first group programme if you facilitate that to happen in a structured way.
And in the meantime your lead magnet builds your audience.
But only if it’s the right one.
So how do you figure out what people actually want…
…when no one’s asking you questions yet?
Here’s how:
Look at what people are Googling.
Tools like Answer the Public, Also Asked, and even Pinterest’s search bar can show you the exact questions people type in. Forums like Reddit are full of people asking specific questions on specific health topics. Use those questions as your foundation.
Join Facebook groups in your niche.
See what comes up over and over. Notice what confuses people. What do they complain about? What are they assuming they should do that you know isn’t helpful?
Revisit the questions you used to have.
What did you Google when you were just starting out with your own health journey, practice, or study? Chances are, your ideal client is a few steps behind you and asking those same things.
Use everyday conversations.
What do friends, family, or people on a dog walk say when they hear what you do? “Oh, I’ve always wondered…” That’s lead magnet gold.You don’t need a huge audience to create something relevant.
You just need to listen to the conversations that are already happening.
They’re everywhere.